Research Max

Market Research & Consumer Insights

Understanding buying behavior, preferences, and market gaps.

Social Research & Behavioral Studies

Exploring societal trends, attitudes, and human behavior.

Retail Audit & Merchandising Analysis

Tracking product presence, share of shelf, and compliance.

Outlet Census & Store Mapping

Comprehensive enumeration of retail points and geolocation insights.

Usage & Attitude (U&A) Studies

Evaluating product usage patterns and brand perceptions.

Media Consumption & Habits Analysis

Assessing TV, radio, digital, and print media preferences.

Brand Health Tracking

Monitoring brand awareness, equity, and loyalty over time.

Customer Satisfaction Surveys

Measuring client satisfaction and service quality improvement areas.

Employee Engagement Surveys

Understanding workplace satisfaction and motivation levels.

Advertising Effectiveness Research

Testing ad recall, relevance, and emotional resonance.

Mystery Shopping Programs

Evaluating service quality and frontline staff performance.

Product Testing & Concept Validation

Validating new product ideas and prototypes with real users.

Packaging Design Research

Assessing shelf appeal and functionality of packaging concepts.

Pricing Research & Value Perception

Determining optimal pricing models and perceived value.

B2B Research & Decision-Maker Insights

Interviewing industry experts and procurement professionals.

Exit Interviews & HR Analytics

Uncovering reasons for attrition and workforce optimization.

Public Opinion Polls

Capturing views on social, political, and economic issues.

Data Visualization & Dashboards

Turning complex data into intuitive, interactive visuals.

GIS Mapping & Spatial Intelligence

Mapping data to geography for deeper spatial insights.

Custom Research Solutions

Tailored studies designed for unique business objectives.

Comprehensive Research Solutions

Qualitative Research

Focus Group Discussion (FGD)

Facilitated group discussions to uncover deep insights, consumer motivations, and behavioral patterns.

In-Depth Interview (IDI)

One-on-one interviews to explore detailed opinions, perceptions, experiences, and decision-making processes.

Social Research

Exploring societal trends, public opinion, social issues, and cultural phenomena to drive informed decisions.

Consumer Research

In-depth analysis of consumer needs, preferences, behaviors, and attitudes towards products and brands.

Gender Equality & GBV Research

Explores social and institutional barriers to gender equity, with focus on violence prevention, safety, and empowerment of marginalized genders.

Children & Youth Research

Ethical and engaging studies exploring the behavior, media usage, and purchasing decisions of younger audiences.

Baseline & Endline Study

Our comprehensive baseline and endline studies provide valuable insights into the progression and impact of various projects.

Baseline Study

The baseline study captures the initial status of a project or program, providing key data and benchmarks against which progress will be measured.

Identify initial challenges
Measure initial conditions
Establish clear benchmarks

Endline Study

The endline study evaluates the final impact of the project, helping to assess the outcomes achieved compared to the baseline metrics.

Measure progress against initial benchmarks
Assess the effectiveness of interventions
Provide data for future improvements

Quantitative Research

Large-scale surveys and statistical methods to collect measurable data that can be analyzed for actionable insights.

Feasibility Study

Assessing the potential of new products, services, or market entry strategies, analyzing market trends and operational viability.

Market Research

In-depth research to uncover consumer behavior, emerging trends, and competitive advantages in the marketplace.

Product Testing

Evaluating the functionality, appeal, and usability of new products before launch to ensure market success.

Segmentation Research

Identifying and analyzing different market segments to tailor marketing strategies and product offerings effectively.

Tracking Studies

Monitoring brand performance over time, including brand awareness, customer loyalty, and satisfaction levels.

Advertising Research

Evaluating advertising campaigns' effectiveness in terms of consumer recall, engagement, and overall impact.

Brand Research

Analyzing brand health, equity, and consumer perception to refine positioning and strengthen brand identity.

Business-to-Business Research

Specialized B2B studies to understand corporate market needs, sales cycles, and customer behaviors in business environments.

Concept Testing

Evaluating new ideas and concepts with target audiences before market introduction to gauge acceptance and interest.

Retail Audits

Conducting evaluations of retail outlets to assess store performance, shelf space, product placement, and competitor activity.

Store/Outlet Census

Collecting data on store locations, market reach, product offerings, and consumer demographics across a specified region.

Media Habits Research

Understanding media consumption patterns across various channels, including TV, social media, print, and digital platforms.

Mystery Shopping

Assessing customer service quality, store compliance, and product availability through undercover visits by trained evaluators.

Data Cleaning & Validation

Ensuring the accuracy and reliability of collected data by removing errors, duplicates, and inconsistencies before analysis.